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What Are the Internal Communication Trends in the New Normal

With the advent of COVID-19, we saw a few trends happening in internal communication.

  1. We saw organizations that “RECOGNIZED” remote workforces that weren’t used to that. And that created an elevation of internal communication and the need for internal communication, which is often been underinvested areas in organizations.
  2. The other thing they “RECOGNIZED” was the essential workers. The elevation of essential services workers to heroes, and there was a lot of communication that was going on with those organizations in terms of keeping, those essential workers safe, keeping them connected, and trying to create pride.

Leaders are more accessible because of the “new normal” and It’s been caused by three key things.

  1. People do they have the right resources in order to communicate effectively, to employees.
  2. Processes do have the right approval processes and governance so that they’re making sure that they’re reacting and delivering communication fast enough, just in time to their employees.
  3. There are some incredible robust communication platforms that are now available that can provide targeted and relevant information to the right people in a way that is accessible.

    This allows people can see information from the company and updates just in time to their personal phones is really an incredible technology opportunity for organizations.

Let’s look at these C’s

How do we create opportunities for companies to collaborate? We’re seeing the movement to Ms teams, and people, those collaboration environments that companies are turning on when they’ve usually not used to them very well.

How do we get people connecting with each other, so that whole idea of coming together for coffee breaks or having a Friday night’s drink nights, or I think that’s really amazing and really trying to establish that connection on a regular basis.

Hopefully, what we’re seeing are managers who are spending the time with their teams, connecting them with them, and not just asking them about what’s happening in the workplace, but also asking them what’s happening at the home because home is now the workplace.

So we’re seeing a lot more authenticity and vulnerability that’s being expressed by leaders and by employees who are saying, this is part of “who I am”. And this is a work-life is not that separated anymore and that’s exciting, too.

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