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Branding

Inspire with vibrant communication

Strong messages, consistent storytelling and attractive content: This is how brand values and product details become compelling experiences.

Things like developing icons or logos, sharing info about new processes, email copywriting, infographics, developing suites of photography, creating the employee Christmas greeting or birthday cards, creating visuals for an event, or tidying up a PPT, we have a reassuring pair of hands that will bring your creative requirements to life.

Brand refresh or rebrand
Brand refresh or rebrand

Brand loyalty is now as dependent on conversation as information - and only brands recognising that will stay recognised. To stay fresh, brands need to keep pace with their ever changing and ever more influential audiences.

Whether it’s revolution or evolution, we love helping brands rise to the challenge and re-energise, without losing brand integrity or brand equity. It can often enable that step up from good to great in the lifecycle of a business. Naturally, stakeholder appetite for effective change is key to success.

Brand guidelines
Brand guidelines

We’re old hands at putting new guidelines together in all formats from brand books to summary guidelines - in print or digitally interactive. Great guidelines get the right balance of consistency with creativity. The trick is providing the detail to follow with the flexibility to interpret and add value. So everyone has some power to make effective change to brand communications without affecting the integrity of the brand.

Naming & trademarking
Naming & trademarking

Ever wonder if your brand is national and international if it can stand the test of time?

When it comes to trademarking, registration and URL management we’ve covered it and we’re pretty nimble at finding ways around some of the issues involved in the process.

From namestorming and name generation (hapology to hybrids, neologism to derivative made up names) to mapping and analysing competitor names to customer and stakeholder testing and research, we’ll help you make all the right calls on what your brand is called.

Brand guardianship & brand management
Brand guardianship & brand management

We’ll protect your brand and its integrity as if it was our own. We know what it takes to uphold guidelines, helping users to adopt as well as adapt them and managing local agencies to stay ‘on brand’.

We’ve also developed brand management tools to ensure brand assets are managed effectively.

Sub-branding / Co-branding
Sub-branding / Co-branding

Let's work together to increase awareness of the master brand and protect its integrity whilst giving your sub-brands scope to shine in their own right. Perfecting the pecking order between the core brand and any sub-brands is a skill in itself - and an increasingly important one we provide to organizations as they develop more branded services and initiatives.

Our experience with clients who have multiple sub-brands also stands us in good stead for understanding the implications of brand hierarchy and brand architecture as well as the issues with co-branded partner communications.

Brand activation & brand communications
Brand activation & brand communications

Once your brand is freshly created (or creatively refreshed), how do you bring it to life with a big bang? Whether it’s brand launch or re-launch, we’ll help you achieve high levels of engagement as it rolls out to internal and external audiences; be it cross-border, cross media or multilingual.

We’ll even help you transform initial doubts and existing pre-conceptions into fresh excitement and enthusiasm, through effective brand engagement and brand training.

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